In the latest two entries of TIME Magazine'southward multi-part documentary on BMW, called "BMW: A Visitor On The Edge", information technology goes into how BMW uses motorsport to create a brand epitome and shows how BMW uses cut edge manufacturing techniques to build its cars.

In Episode 4, nosotros'll take a await at BMW's make-new Spartanburg, South Carolina manufacturing facility and how information technology's become BMW's largest in the world.

When BMW first created the Spartanburg facility, it was mainly to develop the "Ten" line of BMW's SAV's (Sports Activity Vehicle). Spartanburg was chosen for its deep sea port and expansive railroad organization, to help send vehicles throughout both the U.s. and the rest of the earth. This facility develops all "X" models for the unabridged world market, which is over 140 countries. To do and so, BMW has state-of-the-art robots and machines to create some of the most advanced vehicles on the road.

bmw spartanburg plant 12 750x494

Machines are only part of the equation, however. In BMW's South Carolina found, lies a dedicated and passionate workforce. Each employee gets to put their hands on every vehicle made at some signal during the manufacturing process. This creates a not bad deal of pride for these workers, as their work is displayed, at least in some small role, once that vehicle's engine starts for the beginning time. There have been a lot of firsts for this plant and its many employees; start American-Made BMW, first BMW X4 and the beginning, and just, found to make the F25 X3 and F15 X5. This has excited these employees and makes them very much dedicated to making the best BMW's they peradventure can with the highest standards of quality. Then while the high-tech machinery and robots assistance tremendously in making BMW's "X" models, it's really the exceptional people that brand a difference.

bmw z4 gtlm sebring 75 images 18 750x500

Episode Five of the documentary is a look into BMW's motorsport heritage as well as its current endeavors and also how BMW helps customers learn about its racing background.

BMW historically entered the 12 Hours of Sebring, in 1975, with driver Brian Redman helming the, now famous, 1975 BMW CSL Racer. BMW took dwelling the golden that year and the brands sales tripled in America shortly later. So it shows that motorsport is a good fashion to prove the public what a automobile company can do and helps create brand recognition. BMW still participates in races like that, currently using it Z4 GT3 racer, which helps keep its motorsport pedigree alive and well.

m school

BMW also has a state-of-the-art driving facility, located at its Spartanburg plant in Due south Carolina. At this facility, customers can not but option up their car correct from the manufacturing plant, but can learn how to drive information technology, along with other BMW vehicles, the way BMW's are meant to be driven. There are a couple of different courses, including a small race rail and an off-road form. Racing drivers will testify customers the handling limits of an M3, or they can traverse rocky loma climbs and water trenches to exam the claim of BMW's xDrive. All of this is very of import to BMW, as showing the customers the functioning pedigree behind the blue and white roundel will help people appreciate and sympathise what kind of cars BMW makes. It besides shows that BMW wants to keep its heritage live and follow its roots, despite what whatsoever detractors may say.

You can lookout man the videos here.